The consumer: what we do
When we're looking at consumer marketing, we help clients build their business by focusing on driving category growth and developing programmes that will increase brand share and strengthen brand equity.
To drive category growth, our first step is to create a category vision that identifies how the category could develop over a 3-5 year period — so we can determine the key category opportunities and then design the drivers that will unlock them.
To drive brand growth and equity, we consider the full marketing mix, developing or guiding the development of strategies across product, place, price, promotions and communications — all in the context of a brand's role within a client's portfolio.
the consumer the shopper the customer